Helichrysum is an aromatic perennial subshrub known botanically as Helichrysum italicum, a member of the Asteraceae family native to the Mediterranean region. It has narrow silver-gray leaves and clusters of small yellow flowers, and the flowering tops and aerial parts are the portions traditionally used.
In traditional herbal practice, helichrysum has often been prepared as infused oil, tincture, and aromatic tea, especially in Mediterranean traditions that valued it for skin care and household herbal use. Its lasting flowers also made it a favored plant for drying and decorative use.
Helichrysum is often associated with the name immortelle because the flowers retain their shape and color well after drying.

