Echinacea is a striking flowering herb native to North America and is recognized for its bold pink or purple petals surrounding a raised central cone. Several species have been used in traditional herbal practices, with Echinacea purpurea and Echinacea angustifolia among the most widely known.
For generations echinacea has been referenced in traditional North American herbal use and later became widely adopted into broader herbal traditions. The root, aerial parts, and flowers have all been used in various preparations, and the plant remains one of the most recognizable herbs in modern botanical practice.

